Category: ONDC

  • From Extractive Platforms to Inclusive Networks

    From Extractive Platforms to Inclusive Networks

    Why the Future of Digital Belongs to Everyone While reading about how different systems shape the long-term prosperity of nations and the livelihoods of their people, I came across a powerful idea: The nature of the systems we build—whether inclusive or extractive—determines who benefits from growth and innovation. It’s not just about policy or economic…

  • ONDC’s Retail Traction Is Slowing – What Needs Rethinking

    ONDC’s Retail Traction Is Slowing – What Needs Rethinking

    In recent weeks, ONDC has faced growing scrutiny. ONDC’s own data reveal a notable slowdown in retail traction. At the same time, a consumer survey by LocalCircles highlights persistent concerns around user experience and customer support. While these challenges are real, they are not unexpected in a bold, system-wide transformation like ONDC. As someone who…